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Monday, October 12, 2026
TechSphere

TikTok Grants Viewers Authority to Decrease Artificial Intelligence-Made Content in Their Feeds

Users will soon have a updated setting that permits them to lessen the volume of artificial intelligence-produced videos appearing in their timelines. This step comes as the service announced that it now features over 1 billion content made with AI.

Pilot Phase and Launch

The update is undergoing trials over the coming weeks before a widespread release. This shift coincides with a surge in AI-generated material, spurred by emerging content generation software.

The Broader AI Trend

Studies have shown that approximately a tenth of the quickest rising content creators on a competing service primarily display clips produced artificially. A significant portion of this content is considered low-quality AI content, a label for inferior, bulk-generated content that is frequently nonsensical or surreal.

Our research shows that a lot of users like content made with AI tools, including digital art to science explainers, and we want to offer the community the option to see more or less of that, based on their own preferences,” said a company executive.

AI on the Platform

The service shared that there are presently over a billion videos on its service identified as artificially created. Collectively, more than 100 mn pieces of content are submitted to the platform daily, making AI-generated material a minor portion of its complete catalog.

User Control Features

Members will be capable of decrease or raise the level of artificial media they view by opening the content preference option in the application and picking “AI-generated content”. Further subjects that are already be adjusted under the filter encompass news, style, aesthetics, and movement.

Platform Guidelines

TikTok’s rules mandate users to label convincing AI-generated content, and it prohibits dangerous AI impersonations of celebrities or crisis events. Any authentic-looking AI-generated clip that is not labeled can be removed under its terms of service.

Additionally, the platform will henceforth apply an AI-generated label to content produced via its built-in AI features, or flagged by an collaborative effort for identifying artificial media. This action is designed to help prevent users from attempting to bypass the tagging system.

AI Literacy Programs

The platform is also establishing a two million dollar awareness program for experts and organizations to produce informative material about ethical AI use. This initiative will benefit educational bodies focused on educating programming and robotics.

Platform Protection

The video-sharing app has justified its safety measures, during debate over intentions to make redundant a large number of content moderators in Britain. The company is planning to eliminate a significant number of roles in its user protection department in its British office, with trade unions and online safety experts voicing alarm that humans are being replaced by machine-led review.

A trust and safety lead stated that human moderation would continue to be important, but artificial intelligence can safeguard staff by removing the most distressing content prior to it is viewed by humans. TikTok reported a 76% decrease in shocking and graphic content handled by safety staff over the past year due to the use of its machine learning processes.

It is vital to combine humans and technology to keep the platform safe,” the executive stated. “We’ll have staff as integral to the approach, but we additionally believe it’s highly necessary to reduce exposure to unsafe media as swiftly, which is the area in which a lot of the machine support is proving valuable operate efficiently.”
Written by

Tracy Powell

A tech enthusiast and digital strategist with over a decade of experience in emerging technologies and startup ecosystems.

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